
Deliver fast, on-brand graphics and information design for learning materials, marketing/public communications, and executive presentations while maintaining a coherent brand visual identity. Combine using existing visual and information infrastructure (e.g. current assets, templates, AI prompts, etc.) to create new deliverables or contribute to expanding the infrastructure (new assets, templates, AI prompts, etc.).
Your work will contribute to the following outcomes:
1. Design improvements to learning materials (slides, cheatsheets, student docs) make the learning experience more engaging and accessible. Clearer visuals, consistent branding, and strong information design improve comprehension and retention—leading to better learner satisfaction and outcomes.
2. Beautifully designed marketing and communication materials project professionalism, creativity, and clarity. They help Eskwelabs stand out in a crowded education and AI space, increasing audience trust and curiosity.
3. Well-designed reports and presentation decks elevate Eskwelabs’ perceived quality in meetings with funders, collaborators, and enterprise clients. Visual polish signals operational excellence and attention to detail.
4. By creating reusable graphical assets and templates, Eskwelabs builds a sustainable design ecosystem where future designers can work faster and more consistently. This reduces duplication, improves efficiency, and keeps the brand cohesive across teams and time.
A. Learning Materials
This task refines instructional content so it’s clear, engaging, and consistent with Eskwelabs’ brand and pedagogy. Designers apply slide masters, simplify complex diagrams, and tune typography, spacing, and color to support learning objectives—often leveraging AI to suggest layouts, tighten copy, or generate clean figures.
Example: Turn a raw 20‑slide instructor deck into a polished module with standardized section dividers, improved data charts, and a 1‑page printable A4 cheatsheet, all exported as Slides + PDF.
B. Marketing & Public Communications
This task translates key messages into on‑brand visuals for public channels (social, ads, announcements, PR). Designers produce platform‑specific variants, ensure safe margins, and create lightweight animations when needed, using AI to explore headline/caption options and image variations while maintaining brand tokens.
Example: Create a campaign pack for a bootcamp launch—square (1080×1080), portrait (1080×1350), and landscape (1920×1080) posts with aligned visuals, plus a press‑release header image and caption set.
C. Presentations & Reports.
This task shapes executive‑facing narratives—research summaries, investor updates, sales/partnership decks—so insights are legible, persuasive, and consistent. Designers standardize charts and tables, build a strong hierarchy, and include an executive summary; AI assists with outlining and slide condensation while data visuals follow approved styles.
Example: Upgrade a 25‑slide investor update with a new cover system, five standardized charts, section dividers, and an executive‑summary slide, exported to print‑ready PDF.
D. New Graphical Assets (Reusable)
This task creates reusable components—icons, illustrations, badges, and data‑viz elements—that expand the brand library. Deliverables ship as SVG + PNG with color tokens and usage notes, published to a Figma library for future designers.
Example: Design a “Cohort Milestone” badge set (bronze/silver/gold) and an accompanying icon pack used across learning materials, social posts, and dashboards.
E. New Templates (Reusable)
This task develops master templates that speed up future work—slide masters, report shells, cheatsheet layouts, and social card templates—wired to brand tokens and accessibility guidelines. Designers document usage patterns and include starter components so non‑designers can self‑serve; AI can auto‑populate example content for demonstration.
Example: Build a universal Google Slides master with cover/section/content/appendix layouts, auto‑numbered styles, and preset chart styles, plus a Canva template set for learner social posts.
This is a task-based, production-oriented design role spanning graphic and information design. Work arrives via tickets with defined scope, priority, and due dates. The designer ships polished, on-brand deliverables and, when feasible, converts ad-hoc work into reusable templates, components, and chart specifications. AI tools are used for exploration, copy support, variation generation, and cleanup—with human QA and license discipline. Success is measured by speed, quality, reuse, and stakeholder satisfaction.
This track is ideal for anyone who enjoys combining creativity, structure, and storytelling through visuals. If you’re exploring EIF options at Eskwelabs and are drawn to how design can make ideas clearer, more engaging, and easier to understand, this is a strong fit.
You might come from backgrounds such as:
- Design and Communication: graphic design, multimedia arts, information design, marketing communications, or fine arts.
- Technology and Data: computer science, data analytics, or engineering students who like translating complex information into intuitive visuals.
- Social Science and Education: psychology, education, or communication majors who care about how people learn and process information visually.
What matters most is your attitude and curiosity. You should have a love for creating beautiful designs that are rich in information through visuals, openness to feedback, and interest in learning new tools like AI design assistants. You’ll thrive if you enjoy experimenting with prompts, exploring templates, and finding ways to make information “click” for others.
- Visual hierarchy, color, and typography principles
- Data visualization and information storytelling
- Brand consistency and accessibility
- Using AI and automation to speed up creative workflows
- Collaboration and iterative feedback
Traits
- Bias for action; comfortable working from templates and iterating quickly.
- Systems thinking; turns one-offs into reusable patterns.
- High bar for clarity and accessibility; ruthless about hierarchy and readability.
- Licence and provenance discipline; documents assets and AI prompts.
Skills
- Design: layout, typography, colour systems, grid discipline, iconography.
- Information design: chart selection, infographic design, annotation, legends/labels, data honesty.
- AI usage: prompt craft for image/text variants, cleanup/expansion; prompt logging for reproducibility.
- Design Technologist / Systems Designer: owns design tokens, component libraries, and chart/spec templates; bridges Figma ↔ code.
- Brand/Creative Lead: sets visual direction, approves high-stakes outputs, mentors contributors, manages quality bar.
- Information Designer / Data Visualisation Specialist: focuses on narrative dashboards, report visuals, and explorable charts.
- Product/Marketing Design: evolves into campaign systems, landing pages, motion, and design ops.
The task-based designer system runs on a simple and transparent workflow.
All tasks will be listed in a shared spreadsheet that includes the task title, type, deadline, deliverable format, and the name of the person to whom it should be submitted. Designers check this spreadsheet regularly to see available tasks. When they find one they want to take, they simply claim it by adding their name in the “Assigned To” column and updating the task status to “In Progress.” Once claimed, the designer is responsible for completing and submitting the deliverable by the stated deadline.
Designers are expected to work independently but communicate proactively: if a task’s scope or requirements are unclear, they can message the requester or Brand Manager for clarification. Once the task is ready, they submit their deliverables by following the submission instructions in the sheet (e.g., link to Figma file, Google Slides, or Drive folder). Designers should mark the task as “Submitted” when complete, and the approver or Brand Manager will review it and update its status to “Approved” or “Revisions Needed.”
A Brand Manager oversees the overall workflow. They meet with task-based designers twice a month to check in on progress, review feedback, and demo new ways of working—especially how to use templates, AI tools, and visual code assets efficiently. This keeps everyone aligned with Eskwelabs’ creative direction and ensures continuous learning while maintaining high standards of design quality.
You will be judged based on the quality and speed of your deliverables.