Effective Prompt Engineering in Digital Marketing with Lilet Camara

Participants will be introduced to prompt engineering—a powerful skill that helps marketers get better results from AI tools like ChatGPT, Gemini, and Canva Magic Write. Participants will explore different types of prompts used in marketing, learn how to craft effective prompts using reusable templates, and understand how to tailor prompts for different AI tools. The session includes a comparison of how various AI platforms respond to the same prompt, revealing how prompt strategies must adapt depending on the tool. With practical examples, this webinar will help turn AI into a creative and strategic ally in your marketing work.

Webinar Objectives:
- By the end of this session, participants will be able to:

- Understand the core principles of prompt engineering for AI-assisted digital marketing

- Recognize different types of prompts (e.g., ideation, writing, analysis) and when to use them

- Understand how to craft structured, effective prompts that produce accurate and useful results

- Apply prompt templates to common digital marketing scenarios

- Compare how different AI tools (e.g., ChatGPT, Gemini, Canva Magic Write) interpret the same prompts

-Identify which tools to use for specific marketing tasks and how to tailor prompts accordingly