AI-Driven Customer Journey Mapping for B2B and B2C Marketing

Today’s customers zigzag through platforms, devices, and decisions—making it harder than ever to keep up. Let's explore how AI is transforming the way brands map, predict, and personalize these complex journeys—whether you're guiding long-cycle B2B buyers or fast-moving B2C consumers. Gain the tools to stay ahead and connect more meaningfully at every stageObjectives:- Understand the different types of customer journeys and how they impact marketing strategies- Learn how AI technologies are reshaping customer journey mapping in both B2B and B2C contexts- Explore real-world tools and examples of AI applications in journey personalization and automation- Gain actionable insights you can apply to improve engagement, retention, and conversion